Calm London

The Challenge

Calm London, a new wellness-focused venture, required a distinctive brand identity that could convey a sense of peace and sophistication to resonate with a discerning urban audience.

Our Solution

A minimalist design approach was adopted, featuring a custom-designed logotype and a muted color palette. The identity aims to evoke a feeling of calm and clarity, aligning with the brand's core ethos and services.

The Process

• Initial consultation to understand the brand values and target audience for Calm London.
• Exploration of various typographic styles and logo concepts focusing on simplicity and elegance.
• Development of a primary logo and supporting brand elements, including color palette and typography guidelines.
• Creation of mockups to visualize the brand in various applications (e.g., digital, print).
• Finalization of brand guidelines to ensure consistent usage.

The Impact

The new brand identity successfully positioned Calm London as a modern and serene presence in the wellness space, providing a strong foundation for its launch and marketing efforts.